Jordan Dimitrovski: AITONIX’s success is result of ambition, achieved goals and desire for new knowledge
AITONIX is a Macedonian company, which in 20 years turned from a small company into a leader in the ICT market in Macedonia, being part of the 200 most successful companies in the country. Originally, the company was found as “TDK Computers”, and in March 2018 it rebranded and presented its new name, look and goals. At the beginning of September 2018 was also announced the change in the legal structure of the company – from LLC to JSC. Today with the general director and founder of the company – Mr. Jordan Dimitrovski, we will discuss all these company changes and their future goals.
Mr. Dimitrovski, at the very beginning, we would like to ask you to tell us a little more about the history of the company and its foundation.
– The company was found in 2000 under the name “TDK Computers” and its main activity was the sale of computers and computer equipment. It was the time when computers became popular and massively penetrated into everyday life. In the beginning, I started on my own and did everything from procurement and delivery to installation, until the current brands started to be recognizable on the market. Over the years, the interest in and need for ICT devices and technologies increased, and our company grew with it. Today, we are no longer a distributor of computers, but a company that offers complete ICT solutions – from sales and installation and servicing of hardware, to the development of individual software solutions intended for the business segment.
How did the idea of rebranding the company come about and why did you decide on such a serious change?
– From a personal point of view, that decision was not easy – “TDK Computers” was synonymous with quality, a name that has been built for years and proven in the ICT sector. On the other hand, we were aware that the company has long since grown and developed to the extent that the name totally does not correspond to our services and size, and most of all – it does not correspond to our goals. The process of preparing the rebranding took over one year, during which the most suitable name and visual identity of the company was carefully chosen.
What does AITONIX mean, why did you choose that particular name?
– Most companies during their creation first choose a name and then build their identity around that name. With us, it was the other way around – we already had an established identity and we simply had to “dress” it in an appropriate way, and we think that AITONIX was the best fit for who we are. AITONIX means IT strength and professionalism and contains a dose of power and assertiveness. Fortunately for us, the new name and look of the company was accepted very quickly by all our partners and clients, and I can also say that there is much more interest in our company, especially in the foreign markets where we work – Kosovo, Albania and Bulgaria.
Apart from the rebranding to AITONIX, you recently made another major change in your company– the legal form was changed from a limited liability company to a joint stock company. Why did you decide to implement such a transformation?
– The idea persisted with me for a long period of time. A period in which I did many consultations, and researches, I get to know the experience of many other international companies, I analyzed the legal and financial effects of this process. I thought that at the current stage of the company’s development, the LLC form seems to be “too narrow” for our real capacities. Thus, shortly after the announcement of the rebranding of the company, as the sole partner and manager of AITONIX, I made the final decision to transform from LLC to JSCo.
What are the advantages that you expect after the transformation of the company?
– We believe that the possibilities for the expansion of our business and the future growth of AITONIX will be much wider after such a transformation. The main advantage of the transformation into a JSC is the possibility of easier access to capital, followed by growth of business and realization of our future goals. The joint-stock company is a more transparent and legally regulated form of trading company compared to the limited liability company, which will contribute to greater trust among our business partners, as well as greater interest in investing in our company from potential investors. The joint-stock company, as a legal form, assumes stability in operations, because its existence and continuity in operation are not affected by factors that are of a subjective nature related to the owners and management. We see this transformation as a step towards growing into a recognizable brand in the international ICT markets.
With the transition from LLC to JSCo, there was also a need to establish a new management structure of the company. What is the new management structure now?
– In the previous operation as an LLC, I was the general manager of AITONIX. After the transformation into JSCo, we decided to implement a one-level management system, whereby we constituted a Board of Directors consisting of three members, one executive and two non-executive members. The function of chief executive officer (CEO) is performed by me. As a non-executive member of the Board was elected Mr. Kiril Smilevski, who has many years of experience and knowledge in the field of sales and management in the IT industry, while as an independent non-executive member and also president of the Board of Directors was elected Dr. Marko Andonov – university professor and expert in the field of corporate law and securities law.
Did you already start stock trading and how can investors buy shares from your company?
– I can say with great pleasure that the first transactions have already been carried out on the stock exchange. Otherwise, the ordinary shares of AITONIX are accepted for trading on the Regular Market of the Macedonian Stock Exchange, on the Free Market sub-segment, with ISIN MKAITO101011. The shares are distributed in the mode of Auction Trading – First Group. The trading code is AITO. Anyone who is interested can contact any of the brokerage houses or banks that have securities departments and thus acquire AITONIX shares. On our website www.aitonix.mk, all interested investors can find a prospectus, which will familiarize them with the company’s performance in detail.
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