Motorola is on a mission to redefine how you see your smartphone, both in form and function. Your smartphone is your most personal piece of technology; you use it every day and carry it with you everywhere you go. Motorola believes your smartphone and tech accessories should go beyond utility. They should reflect who you are and give you the opportunity to express yourself through customisation and design.
There was a time when mobile phones were available in all kinds of shapes, colours, and styles — making them just as fun as they were functional. Over time this energy has faded, however, Motorola is committed to bringing that sense of fun, emotional connection and individuality back to its smartphones and accessories. Whether it’s through bold colours, tactile textures, or a little extra glam, Motorola is always exploring how to better integrate its devices into users’ personal style. With an impressive list of partners including Bose, Pantone, Swarovski, and Alcantara, Motorola collaborates with brands that have their fingers on the pulse of technology, lifestyle, and luxury with the goal of becoming your go-to for mobile tech that feels as stylish as it is smart.
Colour: a foolproof way to make your smartphone more “you”
In a market where neutral tones such as black, white, silver, and grey remain dominant across smartphones and accessories, opting for bold, vibrant colours allows consumers to express their individuality and personalise their devices. That’s why Motorola partnered with the Pantone Colour Institute, the global authority on colour. This partnership is rooted in a shared belief: colour isn’t just about aesthetics, it’s a powerful form of self-expression. By collaborating directly with Pantone’s trend and design experts, Motorola remains at the cutting edge of broader cultural and design movements, bringing meaningful, on-trend colour choices to every device.
“This partnership has shaped the way we develop our devices, to resonate emotionally with consumers,” says Ruben Castano, Vice President of Brand, Design and Consumer Experience at Motorola. “We want to deliver creative and inspiring products that allow the consumer to match their smartphone to their own personal style. Pantone’s expertise in colour and trend forecasting allow us to produce unique devices that stand out from the crowd.”
Beyond the surface, these colour choices are intentionally designed to evoke emotion, spark creativity, and help users feel more connected to the device they use every day. Whether it’s motorola razr 60 ultra in the bold Pantone Rio Red or motorola edge 60 pro in the sophisticated Pantone Dazzling Blue, each colour tells a story.
Texture: add some feeling to your favourite device
In addition to colour, exciting and unexpected textures offer another way to introduce fashion and design to a smartphone. From soft luxe texture finishes to canvas, Motorola designs its smartphones with a variety of materials that not only elevate the look but also the feel of its devices. Most recently, Motorola partnered with Alcantara, a premium, Made in Italy brand and material known for its unique soft touch feel, high-performance design and commitment to sustainability. Alcantara is the latest addition to Motorola’s portfolio of unique textures, bringing a luxurious tactile experience that is both comfortable and fashionable.
“Our goal is to combine forces with brands that are leaders in their space and have similar values around putting the consumer’s needs and wants first. The partnership with Alcantara felt like a natural one due to the brand’s reputation for combining aesthetics and performance among luxury industries. This matches up perfectly with Motorola’s ethos of pairing style with function,” explains Castano. “How do we really bring these striking Pantone colours to life? We answered this question with our range of textures offered in this launch, led by Alcantara’s innovative new application of its iconic and high-performance material to our razr devices.”
Choose between the elegant Alcantara of the motorola razr 60 ultra, the soft luxe of the edge 60 pro, the tactile canvas of the edge 60 and more, to match the look and feel you desire.
Fashion: elevate your tech into a designer piece
Motorola’s commitment to style isn’t new—it’s part of its DNA. Over the years, Motorola has partnered with some of fashion’s most daring and iconic voices to reimagine what mobile tech can look like. Motorola has consistently blurred the lines between technology and fashion. These past collaborations showcase its belief that smartphones can be as bold, expressive, and stylish as the people who carry them.
The latest fashion collaboration comes with the launch of Motorola’s new moto buds loop. With a sleek, open-ear design, moto buds loop delivers the aesthetic you want while providing the all-day comfort you crave. For those looking to add a little extra something to their new favourite earbuds, Motorola has partnered with Swarovski®, adorning the buds with dazzling crystals. Now your earbuds can catch the light like a pair of exquisite jewelry—adding a sparkle to your day and ensuring all eyes are on you.
Featuring Sound by Bose technology, moto buds loop have an expertly tuned EQ, delivering an exceptional audio experience with clarity and balance. The brilliance of Swarovski® crystals is perfectly complemented by the moto buds loop advanced technology, offering crystal-clear sound to match its stunning appearance.
Motorola knows that the future of mobile isn’t just smart, it’s stylish. Explore the new razr, edge and moto buds loop devices today to discover how your personal technology can be a true expression of you. Moving forward, users will see Motorola building long-term products as collections of materials and finishes.
AITONIX AD is the official distributor of Motorola in Macedonia and offers a wide selection of smartphones and accessories from the renowned American brand. AITONIX AD is a company with proven expertise and 25 years of experience in IT product distribution and software solution development.
Motorola is the company that created the mobile communications industry and invented most of the protocols and technologies that enable mobile communications, including the first mobile phone, the first base station, and pretty much everything in between. Today, Motorola combines that pioneering spirit with a commitment to consumers.
For more information about Motorola devices, contact the sales team at AITONIX at 02 329 83 38 or by email at sales@aitonix.group.
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